A Century of San Marzano Excellence

For over 100 years, the Ruggiero family has been cultivating the legendary San Marzano PDO tomatoes in the fertile soils of Sarno, nestled between Naples and Salerno. What began in 1910 as a family tradition has blossomed into Gustarosso, a brand that honors the ancient folk ritual of "making butteglie" – the time-honored preparation of tomato preserves that once brought entire communities together during the late summer months in the Sarnese countryside.

Heritage Meets Innovation

Today, Gustarosso operates through DANICOOP, a cooperative of 60 dedicated members cultivating approximately 200 hectares of land. While we've grown, our commitment to tradition remains unwavering. Each tomato is still grown, harvested, and processed according to time-honored methods that preserve the authentic taste of Italy's most prized tomato variety.

Pomodoria: Where Tomato Dreams Come True

At the heart of our operation lies Pomodoria, an immersive cultural center dedicated to celebrating the art of tomato cultivation. This unique space invites visitors to explore the complete journey of the San Marzano PDO tomato – from seed to sauce. Through interactive workshops, educational tours, and guided tastings, guests experience firsthand the passion that goes into every step of our process.

More Than Just Tomatoes

Gustarosso represents more than just premium tomato products – we're preserving a cultural heritage. Our commitment extends beyond cultivation to education and community engagement through various initiatives:

• The Gustarosso Rooms: Interactive spaces for learning and tasting
• Gardens of Music: Where agriculture meets culture
• San Marzano Tomato Day: An annual celebration of our heritage
• Km0 Shop: Supporting local agricultural traditions

A Tradition Worth Preserving

Every jar of Gustarosso tomatoes carries with it a century of tradition, the warmth of the Campanian sun, and the dedication of generations of farmers who have perfected their craft. We invite you to taste the difference that passion, tradition, and unwavering commitment to quality can make.